How Pixel Group Australia reduces the environmental impact of its brand strategy, creative, video, photography and digital work, in the studio, on location and online.
Policy PGA-ENV-01 · Version 1.0
Effective 30 October 2026 · Review by 30 October 2027
ABN 13 162 030 971 · Perth, Western Australia
1. Purpose and scope
This policy sets out Pixel Group Australia’s commitment to managing the environmental effects of how we work. It applies to all staff, contractors and freelancers working on Pixel projects, and to the sister brands we operate: Corporate Mojo, Barry the Brain, Video Testimonials, Event Content and Authority, and Yesterdays Photo.
It covers our office and studio, location shoots and events, the equipment we buy and dispose of, the websites, files and digital services we run, the suppliers we choose and the materials we produce for clients.
2. Our commitment
We will:
- comply with all environmental laws and regulations that apply to our business in Western Australia and nationally;
- avoid waste first, then reuse, repair and recycle, and send to landfill only what cannot be recovered;
- reduce the energy, travel and data our work uses, and measure it so progress is real;
- prefer suppliers and materials with a lower environmental impact where quality and cost allow;
- give clients clear, accurate advice on lower-impact options for their projects;
- never make environmental claims, for ourselves or clients, that we cannot substantiate.
3. Where our impact comes from
As a creative and production business, our main environmental aspects are:
| Area | Impact | How we manage it |
|---|
| Studio and office | Electricity for edit suites, rendering, lighting and cooling | Energy-efficient equipment, LED lighting, shut-down routines, renewable electricity when the tariff allows |
| Travel | Fuel for shoots, site visits and client meetings | Combined trips, video calls first, car-pooling crew, lower-emission vehicles when replaced |
| Equipment | Manufacturing impact and e-waste from cameras, computers, drives and batteries | Repair and upgrade before replacing, buy refurbished where suitable, certified e-waste recycling |
| Production | Single-use items, sets, props, catering and printed material on shoots and events | Reusable kit, hired or second-hand props, no single-use plastic bottles on set, recycled or FSC paper |
| Digital | Hosting, cloud storage, file transfer and website page weight | Lean websites, compressed media, archive clean-ups, hosting with renewable energy commitments |
| Artificial intelligence | Data centre energy and water used by AI tools for writing, research, image, audio and video generation | Use AI where it adds real value, choose the smallest tool that does the job, avoid repeated or speculative generation runs, prefer providers that publish sustainability commitments |
| Suppliers | Impact of the goods and services we buy | Ask about environmental practices when choosing printers, hosts, caterers and hire companies |
4. What we do day to day
In the studio and office
- Turn off lights, screens and non-essential equipment at the end of each day; schedule long renders to finish rather than run idle machines overnight.
- Work paperless: proposals, contracts, invoices, proofs, briefs, call sheets and storyboards are created, signed and shared digitally. We print only when a client or the law requires it, double-sided on recycled or FSC paper.
- Separate recycling for paper, cardboard and containers; collect batteries and e-waste for certified recyclers.
On location and at events
- Plan shoots to reduce travel: group locations, share vehicles and keep crew sizes right for the job.
- Use rechargeable batteries and reusable gaffer, cable ties and storage cases.
- Bring refillable water and avoid single-use plastics; leave every location as we found it.
- Hire, borrow or buy second-hand props and set pieces, and pass them on after the shoot.
Digital work
- Build websites that load fast and light: compressed images and video, no unnecessary scripts, sensible caching.
- Keep a clear file retention schedule so we do not store duplicate or unneeded footage indefinitely.
- Share large files by link instead of physical drives where security allows.
Responsible use of AI
- Use AI tools for a clear purpose, not by default: plan the prompt and brief first so fewer runs are needed.
- Match the tool to the task: lighter models and features for drafts and routine work, heavier image and video generation only when the project needs it.
- Reuse and build on approved outputs instead of regenerating from scratch, and delete unused generated files under our retention schedule.
- Prefer AI providers that publish energy, emissions or renewable energy commitments, and review this when choosing or renewing tools.
- Keep a person responsible for every AI-assisted output, and be open with clients about where AI is used in their work.
Equipment and purchasing
- Repair, service and upgrade equipment before replacing it; sell or donate working gear we no longer need.
- Consider energy rating, repairability and refurbished options in every equipment purchase.
- Recycle computers and screens through the National Television and Computer Recycling Scheme or another certified recycler, with data securely wiped first.
5. Working with clients and suppliers
- We offer lower-impact options in proposals where they exist, such as remote capture, digital rather than printed collateral, or recycled stock.
- We will check environmental and sustainability claims in client marketing against the Australian Consumer Law and the ACCC’s guidance on environmental claims, and flag claims that need evidence.
- We favour local Perth and WA suppliers to reduce freight, and ask key suppliers about their environmental practices.
6. Objectives for 2026–27
These objectives run from 1 November 2026 to 30 October 2027 and are reviewed at the annual policy review.
| Objective | Measure | By |
|---|
| Set a baseline for electricity, travel and waste | 12 months of power bills, kilometres travelled and bins used, recorded quarterly | Jan 2027 |
| Paperless studio | All proposals, contracts, invoices, proofs, briefs and call sheets created, signed and shared digitally; paper purchases recorded and reduced year on year | Mar 2027 |
| Responsible AI use | AI tools in use listed with their purpose and provider; usage guideline adopted by the team; provider sustainability commitments reviewed at each renewal | Mar 2027 |
| Zero e-waste to landfill | All retired electronics and batteries sent to certified recyclers, with receipts kept | Ongoing |
| Single-use plastic free shoots | Checklist item on every call sheet | Jan 2027 |
| Lighter Pixel websites | Pixel and sister brand home pages under an agreed page weight, checked each quarter | Jun 2027 |
| Cleaner energy | Studio electricity moved to a GreenPower or renewable plan, or the reason it is not yet viable recorded | Jun 2027 |
7. Legal and other requirements
We comply with the legislation that applies to our activities, including:
- Environmental Protection Act 1986 (WA);
- Waste Avoidance and Resource Recovery Act 2007 (WA);
- Recycling and Waste Reduction Act 2020 (Cth), including the National Television and Computer Recycling Scheme;
- Competition and Consumer Act 2010 (Cth), Schedule 2, the Australian Consumer Law, for any environmental claims we make or publish;
- permit and location conditions set by councils, landholders and venues for shoots and events.
We use ISO 14001 as a reference framework for planning, checking and improving, without claiming certification.
8. Responsibilities
- Director: owns this policy, provides the resources to meet it and signs off the annual review.
- Project managers and producers: apply it in proposals, call sheets and production plans.
- All staff, contractors and freelancers: follow it, raise ideas and report problems.
New team members receive this policy at induction, and freelancers receive it with their brief.
9. Monitoring and review
We record our baseline measures each quarter and report progress against the objectives at the annual review. The policy is reviewed every twelve months, or sooner if our operations, premises or the law change. The current version is available to staff, clients and suppliers on request.
10. Approval
Approved by Alex Martínez, Director, Pixel Group Australia. Effective 30 October 2026. Next review by 30 October 2027.
Policy PGA-ENV-01 · Version 1.0
